In an ambitious move poised to reshape the urban landscape of Cardiff and the Vale, a project is underway, focusing on the pervasive influence of high fat, sugar, and salt (HFSS) food and drink advertisements. This initiative is being developed by Dr. Kelly Morgan and Dr. Samantha Garay from DECIPHer, School of Social Sciences at Cardiff University and targets the reduction of HFSS advertising on council-owned and managed sites. With the aim of fostering a healthier community, this policy change is set to roll out next year, marking a significant shift in public health strategy.
The essence of this project is to understand public perceptions surrounding HFSS advertising, both in the lead-up to and following the policy implementation. A broad spectrum of voices, including primary and secondary school pupils, parents, and the wider public, will be sought to gauge the community’s stance and the potential impact of such a policy change.
While consulting with Cardiff Youth Council (CYC) on the planning phase, the research team is diligently crafting the study’s framework, with a strong emphasis on ensuring the relevance and appropriateness of the study materials for young participants. Integral to this phase is the consultation with CYC members, who have been instrumental in providing insights and feedback. These discussions have not only enriched the research approach but also ensured that the perspectives of young people are at the forefront of the project’s development.
The collaboration has seen multiple productive meetings between the research team and CYC members. These sessions have been crucial for refining the study plan, including the logic model guiding the research and the materials to be utilised. The feedback received from CYC members is being used to inform and potentially adjust the research plan, underscoring the value of youth input in shaping research that directly affects their environment.
As the project moves into its next phase, a follow-up meeting with CYC is scheduled for late spring or early summer. This will serve as an opportunity to review the progress made and fine-tune the approach before engaging with the broader community. This iterative process highlights the commitment to a participatory research model, where young people’s contributions play a pivotal role in steering the project toward its objectives. This partnership between Cardiff University and the CYC exemplifies a forward-thinking approach to public health and community engagement. By addressing the challenge of HFSS advertising through collaborative research and policy development, the project aims to lay the groundwork for a healthier Cardiff and Vale. As the initiative progresses, it stands as a testament to the power of collective action and the importance of incorporating diverse perspectives in public health initiatives.